Automotive electronics are generally categorized into four sectors: entertainment, communications, information and productivity. The major items include in-car bluetooth handsfree devices, satellite radio subscribers, DVD entertainment devices, telematics tracking devices and GPS navigation. Also included are collision warning devices, drowsiness monitors, night visions, tier pressure warning devices, lighting, rain sensing wipers, HVAC, window lifts, electronic sunroofs, power seats, electronic mirrors, power doors, body control modules, trip computers, head-up displays and even more. In 2006, the market demands for bluetooth handsfree sets were 3.68 million sets and are expected to soar to 11.4 million sets by 2010; satellite radio subscribers were 11.9 million sets and are expected to jump to 19.8 million sets by 2010; telematics tracking devices were 3.2 million sets and are expected to surge to 16 million sets by 2010 and GPS navigation were 10 million sets and expected to climb to 17.7 million sets by 2010.
The global market for non-entertainment automotive electronics was expected at US$36.8 billion in 2005 and is estimated to hit US$52.1 billion by 2010. By the survey, the strongest demands come from the emerging markets such as Asia and Central Europe. North America will indicate an average increase of 5.1% each year in the period to 2010, with the market growing from US$13.2 billion in 2005 to US$16.9 billion in 2010. Electronic braking, steering and driver information products are seeing a robust demand in North American market. Passive restraint system, particularly side impact airbags, will be steady on upside path. Body & chassis electronics tend to post a modest growth as 9.4% each year through 2010, with the world market rising from US$4.0 billion to US$6.3 billion during the period. Body controllers, multiplexing/electrical distribution and navigation are seeing market stepping up due to robust demands. GPS navigation, incorporated with audio and entertainment will devour the lion’s share as the fastest-growing sector in the automotive electronics market. In addition, the sales of driver assistance systems like collision avoidance, night vision and lane departure warning will keep moving higher due to strong demands.
As major automakers continue to reduce the number of suppliers to reduce costs, a new round of consolidation is started. Such a trend is expected to influence across all tiers of the industry, so do the automotive electronics suppliers.
Car Theft-proof Device & Safety System
The unit cost of a car is still high for an average family to purchase. Therefore, car owners are investing heavily on accessories not only to keep their automobiles smarter, but more importantly ensure the protection of their property. By a survey, most of car owners would prefer to protect their property by installing automobile anti-theft system than anything else. Therefore, automotive security devices market segment has been experiencing the healthiest sales among car electronics field for these years. A recent survey reveals that anti-theft system market will jump to US$6.8 billion by 2008 at a quick pace of compound annual growth rate of 14%.
Car safety systems such as air bags, ABS systems and tire pressure monitoring systems are still on fire. Overall airbag system is integrated with the development of intelligent and multiple air bags. The up-and-coming electronic stability program system steals the hearts of most car drivers. Promising car safety systems also include automatic collision avoidance systems, adaptive driving systems, night vision, lane departure warning devices, drowsiness monitors, tier pressure warning devices, etc.
GPS Navigation & Telematics
Global Positioning System ( GPS ) device has evolved from singly navigation system into easy to installation. The compact GPS, which can be easily installed on any car, is the most popular portable handheld devices. It can be removed and served as personal GPS by just plug into the cigarette lighter source. Now, such a device is incorporated in new technology such as Bluetooth Enable system, MP3 audio decoder and possibly to play any of the latest video formats such as MPEG4 or DiXV or coming with optimized solution or value-added applications such as television, electronic maps and any other possible applications.
Telematics is the system that joints global positioning satellite (GPS) technology and other wireless communication systems for automatic roadside assistance and remote diagnostics in consumer-oriented car. It refers to the provision of two-way voice and data communication between the vehicle and information service providers.
Telematics enables a greater sense of security through the use of remote vehicle diagnostics systems that monitor performance and engine outputs. With just a touch on a display panel, telematics allows drivers to access information on location and direction of travel, emergency assistance and even nearby entertainment facilities. The ultimate aim of telematics is to provide a much more functional atmosphere in the vehicle for a lot of people to do things that they would normally do in their homes or in offices. In the future, telematics systems are likely to serve as docking stations for PDAs and cell phones. The advantage with these systems is they enable in-vehicle telematics to integrate with a consumer's personal telematics--a capability that will become more and more crucial as telematics expands beyond vehicle safety and security.
Telematics along with recent developments such as voice-activated controls, on-line mapping systems and in-vehicle access to e-mail, will dedicate to making automobiles more than a mode of transportation- it will be a mobile communication and entertainment center as well. The latest telematics involves in managing vehicle and customer data and voice information to give car owners more insight into performance of the vehicle and its immediate environment such as traffic, weather and business events. It also enables car owners to have continual connectivity with their vehicles through the Internet, potentially transforming every vehicle into a voice browser.
The value of telematics will reach US$15 billion by 2007 and US$33 billion or even US$100 billions by 2010.
Article from ttnet.net
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